Event Tracking Generator in Excel for Universal Analytics

We have all been there where we need to create event tracking codes in Universal Analytics and we had to spent countless hours until we find a credible web-based generator and still we have to wait for hours until all necessary event tracking codes are generated. Now with this spreadsheet the event tracking code is simply spitted out on column F!

But first things first… let’s start from the basics….the event tracking codes allow us to track specific elements within a site; these elements could be links, buttons. By tracking these elements, if they under-perform, we can make improvements through CRO or we can use the tracking of those elements for remarketing purposes in order to target a specific segments of your visitors.

The event tracking codes allow us to do all the above – CRO and remarketing- . Downloading this event tracking code generator (.xls) for Universal Analytics you can now save time, without having to find web-based tools, but the JavaScript code is spitted out for you.

All you have to do is to fill in the first 3 columns for Category, Action and Label and the code is spitted out. This will allow you to speed up the time of generating the code and of course tracking more elements.

That’s how your final event is going to look like … and remember that the only thing that you need to do is to work on columns, A, B, C…

Event Tracking Generator

The solution that I am providing is not the only one. If you don’t feel very comfortable with Google Tag Manager, that doesn’t require the developer’s involvement on having to insert the code within the site, this event tracking generator is a useful and an interesting backup solution.

Until next time keep on excelling!

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