Create UTM Parameters with Excel
UTM parameters are tags that allow to track effectively your marketing campaigns (e.g mail marketing, social media, link building campaigns). When these links are clicked, these tags are sent to Google Analytics allowing to track the effectiveness of your marketing campaigns, based on the data that you have collected.
There are many web based forms that generate these tags but it can be time consuming and you cannot be relied upon web-based tools that one day may not exist.
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Therefore this spreadsheet what it does is to spit out the UTM parameters for you. Simply populate the cells any way you want to name you campaign and column G spits out the final tag:
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Until next time, keep on excelling.
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